GLAM NAILS
BRAND IDENTITY
GLAM NAILS is a luxury nail design studio specializing in elegant, timeless nail artistry. Positioned in the premium beauty market, the studio caters to clients who value refinement, sophistication, and enduring style over fleeting trends.
THE OBJECTIVE
Create a brand identity that embodies luxury without excess—one that feels both opulent and understated. The visual system needed to communicate premium quality, artisanal craftsmanship, and timeless elegance while standing apart from typical nail salon aesthetics that rely on bright colors and trendy graphics.
THE RESULT
A sophisticated visual identity anchored by a rich burgundy and gold color palette with textured elegance. The wordmark features refined serif typography with gold foil treatment, while organic line patterns—inspired by natural veining and marble—create a distinctive visual language across all touchpoints. Luxurious materials including textured papers, gold accents, and minimalist compositions reinforce the studio's positioning as a destination for clients seeking enduring beauty and refined artistry.
