Design isn't decoration. It's translation.
Your brand has a story worth telling. I translate that story into visual language that feels unmistakably you, combining literary thinking with design craft.
Literary & Intentional
Every design begins with deep listening—treating your brand story like a text to be analyzed and understood at multiple levels. Drawing from translation theory and literary analysis, I read between the lines to understand what you truly mean, not just what you say. The answer to great design is always the same: through understanding first, creating second.
Research-Grounded & Distinctive
Visual identity isn't intuition alone—it's informed by semiotics, communication theory, and cross-cultural design principles. I study how your industry speaks visually, then find the white space where your authentic voice can stand apart. Drawing inspiration from vintage ephemera, botanical illustration, and timeless design principles, each identity avoids trends in favor of substance.
Systematic & Cohesive
From initial discovery to final brand guidelines, my method provides structure and clarity at every phase. Translation requires preserving meaning while transforming medium—words into visuals, essence into form. Streamlined processes and thoughtful communication ensure your visual identity functions as a complete language system, not just isolated design elements.
Services
Wondering what a project looks like from start to finish? Download the Investment Guide to see how we collaborate and what to expect.
Brand Identity
Complete visual identities that capture who you truly are, not just what you do. I translate your brand essence into cohesive visual language—treating design as sophisticated communication, not decoration. The result is branding that empowers you to tell your story with clarity and confidence, laying the foundation for lasting recognition.
Timeline
What’s typically included?
4-8 weeks (depending on the branding package)
Strategy & Direction)
Mood Board
Color Palette
Type System
Logo Design Suite
Brand Style Guide
Patterns or Backgrounds
Collaterals (print, digital, packaging, social media, etc.)
Illustration & Pattern Design
Custom illustrations and pattern designs with vintage soul and botanical detail for book covers, editorial work, products, and brand enhancement. Whether you need original artwork or licensing opportunities, each piece is crafted with the same attention to storytelling and visual depth as a complete brand identity.
Timeline
What’s typically included?
1-2 weeks
Concept Development
Original Illustrations
Pattern Design (repeatable backgrounds, borders, textures)
Licensing Agreements (exclusive or non-exclusive)
Digital & Print Design
Digital design and print collateral are the touchpoints that bring your brand to life. Every piece is designed with the same attention to depth and authenticity as your core identity. You'll receive beautifully crafted materials that extend your brand identity into every customer interaction, maintaining visual coherence whether someone encounters you online, in print, or in person.
Timeline
What’s typically included?
1-2 weeks
Print (business cards, notecards, thank-you cards, etc.)
Packaging & Merch (packaging design, product labels, stickers, etc.)
Digital (email signatures, digital assets, etc.)
Social Media (Instagram templates, social media banners/covers, reel covers, etc.)
Frequently Asked Questions
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I focus on complete brand identities rather than standalone logos because I've found that a single mark can't carry the full story of what you're building. A comprehensive visual identity—with thoughtfully chosen typography, color systems, and supporting elements—gives you the foundation to communicate clearly and connect meaningfully with your audience. If you're considering a new logo, I'd encourage you to think about a complete brand system that can grow with your business and truly reflect your vision.
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All kinds. I work with creative professionals, small businesses, authors, wellness practitioners, and anyone with a story worth telling thoughtfully. The best projects happen when clients are open to exploration—when we can push beyond industry conventions to create something distinctive that genuinely reflects who they are.
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Website design is considered on a project-by-project basis depending on scope and timing. If web design is essential to your project, reach out, and we can discuss whether it's a good fit or if I can connect you with trusted collaborators.
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Each project phase includes three revision rounds to ensure the work evolves in the right direction. This structured approach allows for meaningful refinement without endless back-and-forth, keeping the project moving forward while respecting both our time.
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You can, but you'll get a generic mark, not a strategic identity built on understanding your actual business. Template services and AI generators can't read between the lines of what you're building or translate your essence into visual language that resonates with your specific audience. The difference shows.
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Yes. Branding packages include payment plan options to make the investment more manageable. Illustration projects require full payment due to their shorter timeline and standalone nature.
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Brand guidelines include your complete visual system documentation—logo usage rules, typography specifications, color palette with technical details, visual language direction, and application examples. Think of it as an instruction manual that ensures anyone implementing your brand (including you) maintains consistency and makes decisions that feel authentically on-brand.
The Roadmap
We begin with a conversation to understand your vision, goals, and what you need—whether that's a complete brand identity or custom illustration work.
Brand projects begin with discovery interviews and market analysis to build strategic foundation. Illustration projects focus on concept direction, style references, and intended use.
Final polish on all details. Brand projects ensure system-wide consistency. Illustration projects perfect linework, composition, and technical execution.
Concepts take shape as strategy becomes visual form. Brand clients see logo directions, typography, and color systems. Illustration clients receive initial artwork concepts. We refine through structured revision rounds.
You receive your complete package—brand files with guidelines and training for identity projects, or finished artwork with licensing agreements for illustration work.
Ready to write your story?
Want more details?
Download the Investment Guide for complete information on services and pricing.
Ready to begin?
Reach out to share your project vision and schedule a call so we can meet.