Hi, I’m Alex.
I make designs that tell your unique story.
Let's craft something worth remembering
… or take the scenic route by scrolling down
You're at a threshold.
A new venture, a relaunch, the next chapter.
Not decoration. Communication. Not trends. Timelessness. I work with clients who know their brand should tell a story that withstands the test of time, like a novel that finds its way to your heart.
Step into a world where design feels unmistakably you.
I create visual identities and illustrations that don’t solely feel 'Pinterest-perfect’, but rather reveal your unique essence. This is for those who know there's a difference between beautiful design and design that feels like you.
My Approach
Most designers translate your industry, not your essence. They draw on overused symbols or trends. I approach brand identity differently: as an act of literary translation. Drawing on my background in Linguistics and Translation, I read between the lines of who you are, then preserve that essence as I transform it into visual language. The result: brands that communicate depth, not just aesthetics.
You have been told that branding is about standing out?
What if the real question isn't how loud you can be, but how true?
Projects from the Archive
I can help you with…
Custom illustrations and pattern designs with vintage soul and botanical detail for book covers, editorial work, packaging, and products. Whether you need original artwork or licensing opportunities, each piece is crafted to tell a story and create lasting visual impact.
Digital design and print collateral are the touchpoints that bring your brand to life—business cards, stationery, social media templates, and packaging design. Every piece is designed with the same attention to depth and authenticity as your core identity, ensuring consistency across platforms.
Complete visual identities that capture who you truly are. Not just what you do. Logo design, typography, color systems, and brand guidelines are created through translating your essence into cohesive visual language that feels like the authentic you and stands the test of time.
Hi, I’m Alex
I know what it's like to build something meaningful but struggle with the noise required to stand out. As an introvert, I understand the gap between who you are privately and who you need to be publicly—especially on social media.
That's why I approach brand design as storytelling, not performance. I help you craft a visual identity that feels authentic to you, so your brand can do the talking. You don't need to shout to be seen. You need designs that speak for you.
I have a Substack.
I like to write about creativity, psychology and culture.