ABHAYA YOGA
BRAND IDENTITY
ABHAYA YOGA is a yoga teacher training and practice philosophy created by Vivi Letsou at Zen Rocks in Mani, Greece. Rooted in the Tree of Yoga Studies, the methodology invites practitioners to discover their seed desire—their iccha—and grow from deep roots into their full potential as teachers and communicators.
THE OBJECTIVE
Create a visual identity inspired by the sturdy olive trees surrounding Zen Rocks, reflecting the philosophy of growth from seed to full potential. Design a logo incorporating three essential elements: the heart (human alignment), the abhayamudrā (fearlessness), and the circle (wholeness) that together embody the journey of rooting deeply, establishing strength, and branching out with confidence.
THE RESULT
A nature-inspired brand system with olive tree motifs, earthy tones, and botanical illustrations that evoke rootedness and organic growth. The three-part logo serves as the visual foundation: the heart represents iccha and alignment, the abhayamudrā gesture symbolizes fearlessness, and the circle embodies wholeness and completion. Together, the identity speaks to practitioners seeking depth, authenticity, and transformation in their yoga journey.
